So. You have a Facebook and Twitter page for your business. Congratulations.! Are they vibrant, engaging, verdant places for your customers to engage with you? No? Too Bad. There is a huge disconnect between having a page and embracing any type of social media. Just because the phones are slow one day you send the receptionist into the page to 'post something'. That's not how this works. That's not how any of this works. Sigh. Engage, react, promote, produce! JOIN IN THE REVOLUTION! You'll hear bells; and it will be your telephone and opening door.