The more I do this job the more I realize how important it is to attend all channels and aspects of the medium. NO you CANNOT just send the receptionist into the Facebook page and post 'SOMETHING'. Much thought must be put into your social media platform. If given as little as 6 hours a week constant attention, you will see results from it. For me, it's been fun to see it take on a life of its own on several fronts. Website, Social Media, Blogging, Comments, Tagging, Face to

Today's SMH (SHAKE MY HEAD) was visiting TWO different websites and getting the SAME pop up within a few seconds, before I've even wrapped my brain around what I'm looking at. Their VIRTUAL assistant was the SAME EXACT picture. REALLY? She must get around! I don't think that it's necessary to have anything IN YOUR FACE like that. It's demeaning to the user and not to mention annoying. IF I want to give you my email...I shall. I'm sure there are plenty of big companies who don